Meet Your Fractional CMO
Nick Gassaway
Founder & Fractional CMONick Gassaway is the founder of Tandym Strategies, a fractional CMO and marketing advisory firm focused on helping financial advisors, wealth and investment management firms grow with clearer positioning, stronger marketing infrastructure, and more effective client communication.
With over a decade of experience in financial services marketing, Nick has led brand, product, and growth marketing initiatives spanning strategic messaging, content development, client engagement, digital marketing, product launches, and cross-functional collaboration between sales, product, and executive leadership teams.
Nick specializes in translating complex financial concepts into clear, compelling narratives that build trust and drive action. His approach combines high-level strategic thinking with hands-on execution, allowing firms to access institutional-quality marketing leadership without building a full in-house team.